C A R M E X

2014 / Corporate Identity design for Carmex lip balm. Rebranding under the idea of Carmex's product quality which has a reputation for almost 100 years and the company recently launch a product line that can be a cosmetic. This comes to and idea of rebranding Carmex to represent a brand as a natural high quality product and to express a brand statement as the original lip balm. / Project at Pratt Institute.